The impact of the different media forms has been massive over the past years and the key to success is learning how to manipulate these different forms of media to reach out to your audience. A good way to do so would be to use these media forms to interactive with your audience and make them feel part of the show through social networks doing things such as competitions or write ins.
Getting this sort of thing spot on can be a massive success if it works, you have to find the right mixture to attract your target audience, find ways to interact with your audience through all sorts of media.
For example with the TV show, to reach out to a wider audience that may not be aware of the show is by telling the story of the show through many different media forms which is one reason we are making our websites to give that interactive feel as well as the audience participation section. Another way would be to distribute our TV show over video sharing websites such as Vimeo and Youtube.
The use of these transmedia techniques are becoming more relevant with the media audience always looking for something new, in this day and age the hypodermic needle theory really doesn’t apply as people now a days are always look for fresh interactive ways to get involved with there favourite programmes.
Therefor we are in an interactive age where every form of media will have Twitter and FaceBook accounts. Some even have blogs for key characters or cast members for the audience to read and interactive with.