Automotive Photographer & Cinematographer

72 Hour project | Ghostpoet Music video | 105MC

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On our 105MC module our groups have all been asked to create a Music video for the artist Ghostpoet who is a Coventry University graduate who also studied Media production. Our task was to choose one of his tracks from his Peanut Butter Blues and Melancholy Jam album that has recently been released this year, after we have chosen a track we then had to go out and created a video to go with the track in the next 72 hours and have it uploaded on Vimeo by 3.00pm on Friday the 11th of november.

So first off we decided to all go away on the day we were given the task and each come up with some basic ideas and choose a track each to see if we had any of the same songs that we could push forward to the main video. The following day we decided to go with the song Run run run from Ghostpoets album as we all thought of some good ideas and thought it had some strong lyrics and narrative that we could work some sort of a story around it.

Some of the first ideas we had were to create a lot of effects with the projector and use some creative thinking with the lighting of the video, as we wanted to (sorry to use the phrase) think outside of the box.

Here are some still from our production process of creating the video.

I feel the shooting for the video went really well, me and Dan Hooper from my Media Production course did the filming as we have experience where as the others weren’t so sure, i took care of the editing as it easier if one person takes the project away and works on the editing rather than lots of different opinions. I feel the editing looks good and could be used as an actual Music Video, from the feedback we got from our peers and tutors i feel the project was a huge success they got all of the points and plot lines we put in the video. I one thing i could of improved was some of the camera shots were were held to long and could of been cropped and trimmed in the final edit but as time was short i couldn’t go back and do a re-edit. So here it is the final Music video we created.


Author: iimatt

Hello everybody, my names Matthew Clifford I'm 20, living in Coventry and studying a BA Hons Degree in Media Production at Coventry University, I would see myself as a media professional, I'm always looking for interesting media jobs in the industry. I have a great sense of humor and i would see myself as a very approachable guy, if you have anything u want to ask me then go ahead, i dont bite.

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